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Khushi Pandit
Stealth • 6d
Hey Dhruvil, I think an Ayurvedic cosmetic startup is a fantastic idea! The market is huge, and there’s a strong demand for authentic, chemical-free skincare. Here are a few key things I believe can make your brand stand out: 1️⃣ Quality is Everything – The word “Ayurvedic” itself will attract attention, but the real game-changer is product quality. Ensure that every ingredient and formulation strictly follows Ayurvedic principles. Dive deep into traditional texts (Vedas, manuscripts, or research papers) to understand the right proportions and combinations. Let the quality of your product speak for itself! 2️⃣ Affordable Pricing Strategy – Many Ayurvedic and organic brands position themselves for the upper-class market with high pricing. If you can maintain great quality at a price accessible to the middle class, you’ll have a much larger customer base. Once you gain popularity and customer trust, profitability will follow naturally.
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