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Hey Dhruvil, I think an Ayurvedic cosmetic startup is a fantastic idea! The market is huge, and there’s a strong demand for authentic, chemical-free skincare. Here are a few key things I believe can make your brand stand out: 1️⃣ Quality is Everything – The word “Ayurvedic” itself will attract attention, but the real game-changer is product quality. Ensure that every ingredient and formulation strictly follows Ayurvedic principles. Dive deep into traditional texts (Vedas, manuscripts, or research papers) to understand the right proportions and combinations. Let the quality of your product speak for itself! 2️⃣ Affordable Pricing Strategy – Many Ayurvedic and organic brands position themselves for the upper-class market with high pricing. If you can maintain great quality at a price accessible to the middle class, you’ll have a much larger customer base. Once you gain popularity and customer trust, profitability will follow naturally.

you can try developing a website to sell your products and list them to different online marketplaces like Flipkart Amazon etc.

5️⃣ Massive Market Opportunity – The beauty and skincare industry is always evolving, and Ayurvedic cosmetics have immense potential. If your product is innovative and delivers results, there’s plenty of space for new brands to establish themselves. Most importantly, focus on building a strong customer relationship, whether it’s B2B or B2C. Your product is your biggest ambassador—let it create trust and value, and your brand will grow organically. Wishing you all the best! You’ve got an incredible opportunity ahead.

3️⃣ Emotional Connection & Authenticity – Ayurvedic cosmetics are not just about beauty; they tap into people’s belief in natural healing. Customers are emotionally invested in these products, so staying true to authenticity, being cruelty-free, and ensuring transparency will help build strong brand loyalty. 4️⃣ Backed by Research & Certifications – If you’re making claims like “improves complexion” or “reduces dark spots,” ensure you have proper testing, clinical trials, and certifications to back them up. Investors and customers alike will look for scientific validation before trusting your product.