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how important are campaign metrics for you when running mobile advertising? Do you really need them and why? let me know your thoughts.

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We have all experienced that moment 😇Your stomach growls, and all you suddenly can think about is your favorite meal. You grab your phone, order the food you are craving, and just like that, your hunger is satisfied. Swiggy took this everyday moment

There are two types of Angel Investors. First type of Angel Investors are those investors who follow "Spray and Pray Approach". They Invest in tons of startups and pray that atleast one of them succeed so that they can generate the returns. For exa

Shopify CEO Tobi Lutke: It’s impossible to make great products if you don’t give a sh*t Tobi Lütke, CEO of Shopify, puts it bluntly: If you don’t give a sh*t about your product, it will suck. Most failed products don’t fail because of bad ideas. Th

Ever notice how every broken startup has a million motivational one-liners plastered on their walls? "Fail fast, learn faster!" Right, because learning from your mistakes is so much easier when those mistakes are losing investors' money. What’s

imp things - As a founder, don't play into others'expectations, which game you think would be right and best...... for example don't set false examples on yourself ...... like if you're doing marketing and the marketing campaign or graphic doesn't lo

Why Most Startups Die Due to “Zombie Metrics” (And How to Avoid) ⁉️ Many early-stage founders celebrate the wrong things—likes, followers, website visits, or app downloads—thinking they signal growth. In reality, these are Zombie Metrics. What Are

Validated learning is like learning from real-life experiences. Instead of guessing or assuming what might work, you test your ideas with actual customers, gather feedback, and use that information to make smarter decisions. It’s all about learning q

"Is It Really Luck?" Ever looked at a successful startup and thought, "They got lucky" But here’s a question: Are you willing to put in the same grind, the same late nights, the same risk-taking with your ideas? What if "luck" is just the reward f