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Only Buziness

Business enthusiasti... • 22d

“Track Like a Pro: How UTM Codes Reveal What’s Really Working” UTM tracking is how smart marketers know exactly where their traffic comes from. UTM (Urchin Tracking Module) codes are tiny tags you add to a URL—like ?utm_source=instagram&utm_medium=ad. When someone clicks that link, Google Analytics or similar tools track the exact source, campaign, and even keyword. Why does it matter? Without UTM, all traffic looks the same. With it, you know which ad, post, or email actually drove results. It’s essential for A/B testing, budget allocation, and campaign optimization. Think of UTM as a digital fingerprint—it tells you who showed up, from where, and why. No guesswork. Just clarity. From Only Buziness

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