Back

In 2024, several Indian startups shut down due to funding shortages, unsustainable business models, and market challenges. 1. Kenko Health: Insurtech startup shut in August after running out of funds and facing legal issues with a debt fund. 2

Software engineering is not just about writing code one line at a time anymore. It's about finding and fixing problems.

The AI Revolution: How It's Reshaping Businesses AI isn't just a buzzword anymore—it's changing how businesses operate, from automating tasks to making better decisions. Companies that embrace AI early will have a competitive edge. Are you leveragin

Retail media is rapidly transforming the landscape, with major retailers like Amazon launching their own advertising platforms and raking in millions. McKinsey predicts that by 2026, this sector could add $1.3 trillion to enterprise values in the U

i recently had the pleasure of reading 'Nawabs, Nudes, Noodles: India Through 50 Years of Advertising' by Harish Bijoor, and I can't recommend it enough. It's not just a book of ads; it's a social commentary, a history lesson, and a nostalgic trip al

Launched in late 2024, Jarvis is that cool new kid on the block that's shaking up advertising for brands selling on Zepto. Imagine a tool so smart that it's already blasted out 15 billion ad impressions and has generated advertising revenue equivalen

The social graphs aren't Meta's focus anymore. They know that the distribution of ads isn't effective this way, by suggesting what you like see as a Ad to your friend as well. Targeting individuals with similar traits by finding their behavior patter

Building in Public: Building Pointer It's unreal to have brand deals by just sharing our story online (by using Linkedin, Medial, Instagram etc). We have closed almost 12 clients who came by reading our story on how we started Pointer! That's craz

"McDonald’s Scent-sational Marketing" McDonald’s is innovating in advertising with a game-changing strategy in the Netherlands, using billboards that emit the scent of their famous french fries and burgers. These aren’t ordinary billboards; they st

STOA's Co-Founder Aditya Kulkarni on LinkedIn, essentially about why STOA shut down: "I have had a few months to think about why Stoa did not scale. Some context : At our peak, we closed FY22-23 with 16Cr revenue with <1Cr in losses and yet the ne