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PRATHAM

ย โ€ขย 

Medialย โ€ขย 11m

How Mota Bhai Killed Dunzo In 2016, Dunzo had a wild idea: โ€œWhy wait when we can deliver anything in 24 minutes?โ€ It was genius BACK THEN. They didnโ€™t rush into every city like headless chickens; instead, they went city by city, perfecting their game. Then came Reliance and they did to Dunzo what Thanos did to half the universe. Disappear!! In 2022, Reliance Retail dropped $200 million on Dunzo for a 25.8% stake. It looked like a perfect match in tinder ( unlike yours ). Reliance wanted JioMart to deliver faster, and Dunzo could use the cash to scale. But Reliance didnโ€™t just invest money; they also got veto power. ( Thatโ€™s like buying a share in a restaurant and then banning the chef from cooking anything new without your approval. ) By 2023, Dunzo desperately needed $100 million to survive, but Reliance straight-up ghosted them ( like your crush ) on their $25 million commitment. The whole funding round collapsed. To make matters worse, JioMart ( Dunzoโ€™s biggest client) and owned by Reliance cut payments by 30-40%. Imagine your boss cutting your salary and then asking you to stay motivated. Dunzoโ€™s revenue got crushed, and they had to shut down quick delivery, close dark stores, delay salaries, and fire over 300 employees ( including co-founders.) The numbers? I got you. In FY22, Dunzoโ€™s revenue was โ‚น54 crore. Meanwhile, Swiggy Instamart was chilling at โ‚น2,036 crore, and Zepto hit โ‚น140 crore in its first year. Dunzo wasnโ€™t losing because they sucked; they were losing because Reliance tied their hands and fcked everything. This isnโ€™t just Dunzoโ€™s tragedy itโ€™s a lesson. Big players like Reliance donโ€™t just join hands; they beat the shit out of startups and call it a partnership. So, if a corporate giant ever offers you a deal, Think Twice. Also this explains the evil side of Mota Bhai.

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