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PRATHAM
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Medial • 1m
How Mota Bhai Killed Dunzo In 2016, Dunzo had a wild idea: “Why wait when we can deliver anything in 24 minutes?” It was genius BACK THEN. They didn’t rush into every city like headless chickens; instead, they went city by city, perfecting their game. Then came Reliance and they did to Dunzo what Thanos did to half the universe. Disappear!! In 2022, Reliance Retail dropped $200 million on Dunzo for a 25.8% stake. It looked like a perfect match in tinder ( unlike yours ). Reliance wanted JioMart to deliver faster, and Dunzo could use the cash to scale. But Reliance didn’t just invest money; they also got veto power. ( That’s like buying a share in a restaurant and then banning the chef from cooking anything new without your approval. ) By 2023, Dunzo desperately needed $100 million to survive, but Reliance straight-up ghosted them ( like your crush ) on their $25 million commitment. The whole funding round collapsed. To make matters worse, JioMart ( Dunzo’s biggest client) and owned by Reliance cut payments by 30-40%. Imagine your boss cutting your salary and then asking you to stay motivated. Dunzo’s revenue got crushed, and they had to shut down quick delivery, close dark stores, delay salaries, and fire over 300 employees ( including co-founders.) The numbers? I got you. In FY22, Dunzo’s revenue was ₹54 crore. Meanwhile, Swiggy Instamart was chilling at ₹2,036 crore, and Zepto hit ₹140 crore in its first year. Dunzo wasn’t losing because they sucked; they were losing because Reliance tied their hands and fcked everything. This isn’t just Dunzo’s tragedy it’s a lesson. Big players like Reliance don’t just join hands; they beat the shit out of startups and call it a partnership. So, if a corporate giant ever offers you a deal, Think Twice. Also this explains the evil side of Mota Bhai.
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