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PRATHAM
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MedialĀ ā¢Ā 8m
How Mota Bhai Killed Dunzo In 2016, Dunzo had a wild idea: āWhy wait when we can deliver anything in 24 minutes?ā It was genius BACK THEN. They didnāt rush into every city like headless chickens; instead, they went city by city, perfecting their game. Then came Reliance and they did to Dunzo what Thanos did to half the universe. Disappear!! In 2022, Reliance Retail dropped $200 million on Dunzo for a 25.8% stake. It looked like a perfect match in tinder ( unlike yours ). Reliance wanted JioMart to deliver faster, and Dunzo could use the cash to scale. But Reliance didnāt just invest money; they also got veto power. ( Thatās like buying a share in a restaurant and then banning the chef from cooking anything new without your approval. ) By 2023, Dunzo desperately needed $100 million to survive, but Reliance straight-up ghosted them ( like your crush ) on their $25 million commitment. The whole funding round collapsed. To make matters worse, JioMart ( Dunzoās biggest client) and owned by Reliance cut payments by 30-40%. Imagine your boss cutting your salary and then asking you to stay motivated. Dunzoās revenue got crushed, and they had to shut down quick delivery, close dark stores, delay salaries, and fire over 300 employees ( including co-founders.) The numbers? I got you. In FY22, Dunzoās revenue was ā¹54 crore. Meanwhile, Swiggy Instamart was chilling at ā¹2,036 crore, and Zepto hit ā¹140 crore in its first year. Dunzo wasnāt losing because they sucked; they were losing because Reliance tied their hands and fcked everything. This isnāt just Dunzoās tragedy itās a lesson. Big players like Reliance donāt just join hands; they beat the shit out of startups and call it a partnership. So, if a corporate giant ever offers you a deal, Think Twice. Also this explains the evil side of Mota Bhai.
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