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Only Buziness

Business enthusiasti... • 8m

Case Study: Rare Rabbit -mini pack Introduction Founded in 2015, Rare Rabbit quickly became a $300M brand by offering European-inspired designs with Indian fits, high-quality fabrics, and an exclusive experience. How Rare Rabbit Built Its Identi

Anonymous 2

Hey I am on Medial • 8m

Why does everyone want to compete with H&M and Zara

Only Buziness

Business enthusiasti... • 7m

To understanding purpose , I am Going little bit deep Here is why everyone wants to compete with Zara and H&M First of all coming to target customers both of the brands target different customer where Zara serves for high income people were price doesn’t matter only the fashion , coming to the H&M it serves to the customer who chooses fashion with affordability . In both the cases margins are high on products and have a large customer base,competing with this brands creates a alternative for the customer and have a large opportunity to attract the customers become as a substitute Hope you find it useful

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I assumed H&M’s lower price point would translate into healthier profits. H&M may lead in total sales, but it’s shelling out 4.5× what Zara pays in royalties — ₹865 Cr vs Zara’s ₹190 Cr, eating into margins⤵️ (source - Entrackr) From what I’ve seen

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