My mind to me a king...ย โขย 5m
Case Study: How Volkswagen Redefined Advertising Forever ๐โจ Volkswagen didnโt just sell carsโthey rewrote advertising rules. Hereโs how they turned bold ideas into timeless campaigns: 1. "Think Small" (1960s) Challenge: Sell a tiny car in a market obsessed with size. Strategy: Minimalist visuals + self-deprecating copy. Tagline: โThink Small.โ Result: U.S. sales soared 50%. Beetle became iconic. Insight: Bold simplicity cuts through noise. 2. "The Force" (Super Bowl 2011) Concept: A kid dressed as Darth Vader tries to use "the Force" on a Passat. Strategy: Heartwarming storytelling + nostalgia. Result: 60M+ YouTube views, viral fame. Insight: Emotions > features. Joy sells. 3. "Unpimp Your Ride" (2000s) Concept: Mocked over-the-top car mods to promote GTI. Strategy: Edgy humor + absurdity. Tagline: โUnpimp your ride.โ Result: Made GTI cool among millennials. Insight: Irreverence creates buzz. 4. "SmileDrive" App (2010s) Concept: An app tracks smiles during drives, gamifying trips. Strategy: Turn data into shareable, feel-good content. Result: 500K+ downloads, massive engagement. Insight: Make tech human. 5. "Park Assist" Campaign (2010s) Concept: A car โdancesโ into parking spots to showcase tech. Strategy: Humor + simplicity. Result: Park Assist adoption surged 35%. Insight: Entertainment makes tech memorable. Why Volkswagenโs Ads Work ๐ฏ Boldness: They take risks others avoid. Emotion: Every ad connects on a human level. Simplicity: Complex ideas made relatable. Consistency: Decades of wit and authenticity. Results & Legacy ๐ Brand Loyalty: Ranked among the worldโs most loved car brands. Awards: 50+ Cannes Lions, Clios, Effies. Impact: Set benchmarks for creative storytelling. Insight: Great ads inspire, not just sell. Key Takeaways for Marketers ๐ -Challenge norms. Be bold. -Humanize tech. Use emotion. -Leverage nostalgia. Tap culture. -Stay consistent. Build trust. Your Next Steps Which rule will you break first? โ Audit campaignsโare they bold or emotional? โ Experiment with humor or storytelling. โ Stop selling products. Sell ideas. Share your thoughts below.
Entrepreneurย โขย 7m
The Most Underrated Strategy in Modern Business: Betting on Simplicity The biggest companies in the world arenโt winning with complexity. Theyโre winning with simplicity. Take Apple in 2017. When they removed the headphone jack from the iPhone,
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Idearcadeย โขย 4m
Business Storytelling: A Brand Growth Strategy Business storytelling is a powerful tool that enables brands to connect with their audience, create emotional engagement, and drive brand growth. By crafting compelling narratives, companies can differe
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STRATEGY FOR STARTUP GROWTH โ ( 6 ) EXPLANTION OF BUZZ STRATEGY POINTS โ FUNNY BUZZ STRATEGY โ A humorous buzz is created when marketers include something funny in their marketing campaigns. Most people simply love sharing funny content like
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Only 5 traits that founders must have to impress gf or a VC๐ ๐ฃ๏ธCommunication: -Simplify things -Convey with Clarity -Define your stand clearly โฃ๏ธNo VC/gf wants to be surrounded with that dilemma guy ๐คPersuasion: Convincing is the game. Build g
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Advertisingโs Role in Turning Low-Involvement Products into Big Brands ๐ Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg
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The Role of Advertising in Turning Low-Involvement Products into Big Brands ๐ Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Str
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Inspiring Ads by Clothing Brands: Mastering Emotion & Influence Great clothing ads donโt just sell fabricโthey sell identity, aspiration, and belonging. The best brands understand this, turning simple campaigns into cultural moments. 1. Nike โ โYou
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โLike Me, Buy Me: How the Liking Rule Sells Without Sellingโ The Liking Rule is simple: weโre more likely to say โyesโ to peopleโand brandsโwe like. In marketing, this goes beyond charm. Itโs about familiarity, relatability, and emotional connection
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A startup I worked with successfully launched its first campaign, selling 122 products in just two weeks. Yes, itโs true! In January, we focused on warming up their digital presence through content marketing, setting the stage to hit the market by
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