Coinbase founder shares the most important lesson from his startup failure before Coinbase
Brian started a tutoring website in college, helping students find tutors.
He charged a 10% fee on all payments.
It worked well at first, but soon, people
Exactly! If users feel a fee is unnecessary, they’ll find ways to bypass it. Instead of forcing them into a system they don’t want, focus on creating real value—so they willingly pay for what truly benefits them.
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Use bullet points and lists
One of the best ways of keeping people engaged.
They enhance your readability and keep your readers’ attention.
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why does Shopify has not created a platform where a person can find all Shopify stores around the world
and charges them platform fee
advertising fee on the platform
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🛒 Understanding Customer Needs: Gains, Pains & Risks
A customer profile includes three key elements:
✅ Gains – The benefits customers seek from a product.
⚠️ Pains – The discomforts they want to eliminate.
🔍 Risks – The uncertainties they try to
People buy for 2 reasons:
Desire for gain
Fear of loss
But fear is 2.5x more powerful.
Don’t just show how good life gets with your product
Make them feel what they’ll lose if they don’t act.
Fear drives action. Use it wisely.
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PRATHAM
•
Spotify • 1y
Wtf are Zomato and swiggy charging platform fee tho they take commission from seller ? Weird, nvm it's working for them tho. In business perspective it's good but in customer's perspective it's not good.
What you all think
How do Zomato and Zepto memberships work?
They offer them at dirt-cheap prices, yet the discounts and free delivery benefits costs much more than the membership price. So, how does that financially work?
“I need to think about it” means two things:
1. They don’t feel the desire to own it.
2. You didn’t trigger enough emotion to make them act.
Logic doesn’t close.
Emotion does.
If the fear of loss > reward, they’ll walk.
Make the upside irresistibl
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Aastha
All about Startups, ... • 1m
The moment something shiny shows up on a different track people lose focus.
They forget their why.
They ditch the purpose.
They chase dopamine.
And that’s exactly why the focused ones win.
Because while they’re distracted..
You stay consistent.
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