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People buy for 2 reasons: to gain or to avoid loss. You can pitch benefits all day they’ll still hesitate. But say “Only 1 left” or “Price goes up tonight” and they act. Logic informs. Urgency converts. That’s how you close the sale. Every time.

Use bullet points and lists One of the best ways of keeping people engaged. They enhance your readability and keep your readers’ attention. Make use of them!

Too many startups are running like they have a ginnie They raise funds like more is always coming. They spend like revenue is guaranteed. They delay tough choices, thinking they’ll “fix it later.” But sometimes... later never comes. ✅ Being defaul

why does Shopify has not created a platform where a person can find all Shopify stores around the world and charges them platform fee advertising fee on the platform if it happens then I think some Shopify can take some share of meta and google ad

People buy for 2 reasons: Desire for gain Fear of loss But fear is 2.5x more powerful. Don’t just show how good life gets with your product Make them feel what they’ll lose if they don’t act. Fear drives action. Use it wisely.

🛒 Understanding Customer Needs: Gains, Pains & Risks A customer profile includes three key elements: ✅ Gains – The benefits customers seek from a product. ⚠️ Pains – The discomforts they want to eliminate. 🔍 Risks – The uncertainties they try to

Wtf are Zomato and swiggy charging platform fee tho they take commission from seller ? Weird, nvm it's working for them tho. In business perspective it's good but in customer's perspective it's not good. What you all think

How do Zomato and Zepto memberships work? They offer them at dirt-cheap prices, yet the discounts and free delivery benefits costs much more than the membership price. So, how does that financially work?

The moment something shiny shows up on a different track people lose focus. They forget their why. They ditch the purpose. They chase dopamine. And that’s exactly why the focused ones win. Because while they’re distracted.. 
You stay consistent.


“I need to think about it” means two things: 1. They don’t feel the desire to own it. 2. You didn’t trigger enough emotion to make them act. Logic doesn’t close. Emotion does. If the fear of loss > reward, they’ll walk. Make the upside irresistibl