Coinbase founder shares the most important lesson from his startup failure before Coinbase
Brian started a tutoring website in college, helping students find tutors.
He charged a 10% fee on all payments.
It worked well at first, but soon, people
Exactly! If users feel a fee is unnecessary, they’ll find ways to bypass it. Instead of forcing them into a system they don’t want, focus on creating real value—so they willingly pay for what truly benefits them.
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