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The secret to selling? Speak to what they care about. A sales manager wants better sales, not higher profits. People buy when it helps their position, not the company’s. Know their role, target their goals. That’s real target positioning.

Have good products to start a d2c/e-commerce brand? I can help you with tech, marketing and co-investment too. DM me and let's get started.

Do you think Indians are a little too rigid and dont even want to switch even though there are much better products in the market?

People don’t just buy products; they buy status. If something is sold cheaply in a regular place, most won’t care. But brand it, sell it in a premium store at a higher price, and suddenly, everyone wants it. It’s not just about the product—it’s about

good: offering a subscription better: offering a gift when they subscribe buy X get Y discounts now work with subscriptions Niket Raj Dwivedi Harsh Dwivedi

“Too Many Options, No Action: How Choice Overload Hurts Conversions” Choice Overload is the paradox where giving people too many options actually leads to decision paralysis—not satisfaction. In business, this means more isn’t always better. A fa

🇮🇳 Why Made in India Matters — A Small Choice, A Big Impact When you buy Made in India products, you’re not just shopping — you’re investing in India. ✅ More jobs for Indians Indian companies hire Indian workers. Your money supports families, not

• Brands don’t sell products; they sell emotions. • Your brand is not what you say it is—it’s what they feel it is. • Customers don’t buy products; they buy better versions of themselves. • People remember stories, not features. • Price gets you cus

Anyone with an idea wants to be a founder, looking for co- founders who can execute the idea for them. When you ask what role they will play in company , almost everyone of them has one simple reply:- I have an idea (and that's it) I'm not too sure