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𝗜 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝘀𝗮𝘄 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁, 𝗮𝗻𝗱 𝗶𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹𝗹𝘆 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗲𝗱 𝗺𝗲 𝘁𝗼 𝗯𝘂𝘆 𝗶𝘁. Just five days before, I went to a dairy where I saw a bunch of wafers whose packaging was awesome in terms of color. It lite

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Anonymous

Anonymous 1

Hey I am on Medial • 3m

As someone who works in package design at P&G, this is exactly what we aim for. The black-purple-pink combo is classic for premium snacks because it triggers what we call the 'luxury impulse.' Though honestly, sometimes I feel a bit conflicted about how effectively we manipulate consumer psychology

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