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Set2Score • 6m
𝗛𝗼𝘄 𝘁𝗼 𝗱𝗲𝗰𝗶𝗱𝗲 𝗰𝗼𝗹𝗼𝗿 𝘁𝗵𝗲𝗺𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 ? 1. Define Your Brand Personality Ask: If my brand were a person, how would it behave? Professional & Trustworthy → Blue, Gray, Navy Bold & Energetic → Red, Orange Creative & Friendly → Yellow, Teal, Purple Green & Conscious → Green, Earth tones 2. Understand Your Target Audience Colors impact psychology. Choose what resonates with your audience: Youth & Creators → Bright, vibrant tones Corporate Clients → Sleek, conservative colors Health & Wellness → Soft, calming greens or pastels Tech-Savvy Users → Cool tones like blue, purple, or silver 3. Look at Your Industry Analyze color trends within your niche: Finance → Blue, Black, White E-commerce → Red (urgency), Orange (buying trigger) Sustainability → Green, Beige Luxury → Black, Gold, Deep Purple 4. Choose a Core Color + Accent Colors Core Color = main brand emotion Accent Colors = support and highlight key content (e.g., buttons, CTAs) Use tools like: Coolors.co Adobe Color Wheel Canva Color Palette Generator 5. Test for Accessibility & Consistency Make sure your theme is readable and works on both light and dark backgrounds. Be consistent across your logo, website, pitch decks, social media. Bonus Hack: The 60-30-10 Rule Use: 60% primary color 30% secondary 10% accent (e.g., call-to-action buttons) I generated a colour theme for my startup as per this guideline and we already have a colour theme in green colour. So let me know which one you like the most !!


Everything about Mar... • 15d
Colors don’t just decorate—they dictate decisions. Red excites hunger, blue builds trust, and green calms the mind. That’s why brands like McDonald’s use red to trigger appetite and Paytm uses blue to symbolize safety. Color psychology is silent pers
See MoreBrand Designer • 1m
Colors aren’t just visuals, they carry emotions and shape how people perceive your brand. Choosing the right palette can make your design memorable and impactful. Red - Energy, passion, urgency (used in sales or food industry). Blue - Trust, calmne
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