𝗛𝗼𝘄 𝘁𝗼 𝗱𝗲𝗰𝗶𝗱𝗲 𝗰𝗼𝗹𝗼𝗿 𝘁𝗵𝗲𝗺𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 ? 1. Define Your Brand Personality Ask: If my brand were a person, how would it behave? Professional & Trustworthy → Blue, Gray, Navy Bold & Energetic → Red, Orange Creative & Friendly → Yellow, Teal, Purple Green & Conscious → Green, Earth tones 2. Understand Your Target Audience Colors impact psychology. Choose what resonates with your audience: Youth & Creators → Bright, vibrant tones Corporate Clients → Sleek, conservative colors Health & Wellness → Soft, calming greens or pastels Tech-Savvy Users → Cool tones like blue, purple, or silver 3. Look at Your Industry Analyze color trends within your niche: Finance → Blue, Black, White E-commerce → Red (urgency), Orange (buying trigger) Sustainability → Green, Beige Luxury → Black, Gold, Deep Purple 4. Choose a Core Color + Accent Colors Core Color = main brand emotion Accent Colors = support and highlight key content (e.g., buttons, CTAs) Use tools like: Coolors.co Adobe Color Wheel Canva Color Palette Generator 5. Test for Accessibility & Consistency Make sure your theme is readable and works on both light and dark backgrounds. Be consistent across your logo, website, pitch decks, social media. Bonus Hack: The 60-30-10 Rule Use: 60% primary color 30% secondary 10% accent (e.g., call-to-action buttons) I generated a colour theme for my startup as per this guideline and we already have a colour theme in green colour. So let me know which one you like the most !!
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