๐๐ผ๐ ๐๐ผ ๐ฑ๐ฒ๐ฐ๐ถ๐ฑ๐ฒ ๐ฐ๐ผ๐น๐ผ๐ฟ ๐๐ต๐ฒ๐บ๐ฒ ๐ณ๐ผ๐ฟ ๐๐ผ๐๐ฟ ๐๐๐ฎ๐ฟ๐๐๐ฝ ? 1. Define Your Brand Personality Ask: If my brand were a person, how would it behave? Professional & Trustworthy โ Blue, Gray, Navy Bold & Energetic โ Red, Orange Creative & Friendly โ Yellow, Teal, Purple Green & Conscious โ Green, Earth tones 2. Understand Your Target Audience Colors impact psychology. Choose what resonates with your audience: Youth & Creators โ Bright, vibrant tones Corporate Clients โ Sleek, conservative colors Health & Wellness โ Soft, calming greens or pastels Tech-Savvy Users โ Cool tones like blue, purple, or silver 3. Look at Your Industry Analyze color trends within your niche: Finance โ Blue, Black, White E-commerce โ Red (urgency), Orange (buying trigger) Sustainability โ Green, Beige Luxury โ Black, Gold, Deep Purple 4. Choose a Core Color + Accent Colors Core Color = main brand emotion Accent Colors = support and highlight key content (e.g., buttons, CTAs) Use tools like: Coolors.co Adobe Color Wheel Canva Color Palette Generator 5. Test for Accessibility & Consistency Make sure your theme is readable and works on both light and dark backgrounds. Be consistent across your logo, website, pitch decks, social media. Bonus Hack: The 60-30-10 Rule Use: 60% primary color 30% secondary 10% accent (e.g., call-to-action buttons) I generated a colour theme for my startup as per this guideline and we already have a colour theme in green colour. So let me know which one you like the most !!
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