4/100: Validating Your Business Idea Having an idea is exciting, but before you invest time and money, you need to validate it. Validation means testing whether your idea solves a real problem and if people are willing to pay for it. Start by talking to potential customers. Ask open-ended questions to understand their pain points. Don’t just ask if they "like" your idea—find out if they would actually pay for it. Next, research competitors. If similar solutions exist, that’s a good sign—it means there’s demand. Your goal is to find what makes your idea unique or better. A simple way to validate your idea is by building a minimum viable product (MVP)—a basic version of your product or service. This could be a prototype, a landing page, or even a simple social media post testing interest. The key is to gather real feedback before going all in. Validation helps you refine your idea and reduce risk. In the next article (5/100), we’ll cover how to build a business model so you can turn your idea into something sustainable. For now, take one small step—talk to someone about your idea and see how they react.
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