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Ecommerce platforms are rapidly undermining small retailers by offering unparalleled convenience, lower prices, and vast product selections. Their advanced logistics and marketing strategies attract consumers, leaving local stores struggling to compe

🔍 Observation in the electric vehicle landscape When we look at the E2W (Electric Two-Wheeler) segment, it's clear that heavyweights like Ola and Ather dominate the scene. These brands have become household names, leading the charge with innovati

Vince McMahon didn’t just compete; he went for the kill. WCW, once a powerful rival, collapsed after WWE raided its biggest stars and outmaneuvered it in the Monday Night Wars. ECW, the underdog beloved for its raw intensity, ran out of money and was

Why does quick commerce succeed in India but struggle in the USA and other Western countries? Quick commerce (q-commerce) is growing fast in India because of factors like high smartphone usage, a young population, and rapid urban growth. People in

How Rapido Dominated the Bike Taxi Genre? So Rapido was founded in 2015 by IIT alumni Aravind Sanka and Pavan Guntupalli. Aravind, once stuck in traffic, realized that bikes could navigate traffic easily and thought of starting a bike taxi company

Running a bike tyre shop is easy if you sell MRF and CEAT. People trust these brands so much that they don’t even ask questions. The most they’ll say is, “Yeah, change it.” But when it comes to Apollo, TVS, and JK Tyre, it’s a different story. Custo

The 3 Cs of Startups: How to Find Your Ideal Audience in India . India isn’t a single market, it’s a mix of four unique consumer segments, each with its own buying habits and priorities. If you’re launching a startup, focusing on the right C's Conve

Umbrella Marketing: The Strategy Behind Dominating Multiple Markets Most brands don’t survive on a single product. They expand, evolve, and own categories. That’s where umbrella marketing comes in. What is Umbrella Marketing? It’s a strategy where

It took 2/3 years for quick commerce players to get to their first 2000 crore in revenue, and Big Basket took 5/6 years to reach there. Dmart took around 9/10 years to reach revenue of 2000 crore. Zepto & Blinkit are on their way to do 2x in reve

𝗧𝗵𝗲 𝗛𝗶𝗱𝗱𝗲𝗻 𝗖𝗿𝗶𝘀𝗶𝘀 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮𝗻 𝗙𝗠𝗖𝗚 𝗡𝗼𝗯𝗼𝗱𝘆 𝗧𝗮𝗹𝗸𝘀 𝗔𝗯𝗼𝘂𝘁 (And why the US shows us what's coming) If you're building or investing in FMCG in India, this will open your eyes. In the next 5 years, most traditional