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Vishu Bheda

Ā ā€¢Ā 

MedialĀ ā€¢Ā 4m

Why does quick commerce succeed in India but struggle in the USA and other Western countries? Quick commerce (q-commerce) is growing fast in India because of factors like high smartphone usage, a young population, and rapid urban growth. People in India love the convenience of fast and affordable deliveries, and with smaller delivery areas and lower labor costs, itā€™s easier to scale these services. In the USA and other Western countries, q-commerce faces challenges. Larger cities mean longer delivery distances, and higher labor costs make it harder to compete. Additionally, many people still prefer shopping in stores, and thereā€™s more competition from established companies. Indiaā€™s success offers lessons, but each market requires a different approach to overcome local challenges. With the rise of q-commerce, gig workers play a key role. But are they being exploited? What changes do you think are needed to protect gig workers in India?

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