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Mr Z

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Medial • 2h

Why does quick commerce succeed in India but struggle in the USA and other Western countries? Quick commerce (q-commerce) is growing fast in India because of factors like high smartphone usage, a young population, and rapid urban growth. People in India love the convenience of fast and affordable deliveries, and with smaller delivery areas and lower labor costs, it’s easier to scale these services. In the USA and other Western countries, q-commerce faces challenges. Larger cities mean longer delivery distances, and higher labor costs make it harder to compete. Additionally, many people still prefer shopping in stores, and there’s more competition from established companies. India’s success offers lessons, but each market requires a different approach to overcome local challenges. With the rise of q-commerce, gig workers play a key role. But are they being exploited? What changes do you think are needed to protect gig workers in India?

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