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Suman De
All eyes on me! • 5m
𝕋𝕒𝕜𝕖𝕒𝕨𝕒𝕪𝕤 𝕗𝕣𝕠𝕞 𝕊𝕢𝕦𝕚𝕕 𝔾𝕒𝕞𝕖'𝕤 𝕄𝕒𝕣𝕜𝕖𝕥𝕚𝕟𝕘:- •Create Experiences, Not Ads:- Immersive activations like the Squid Game Experience and Swiggy's vending machine created emotional connections with the audience. Think beyond traditional advertising. • Leverage Pop Culture:- Partnering with influencers and tapping into music, food, and fashion trends made Squid Game 2 a cultural event, not just a show. • Encourage Participation:- Campaigns like Cadbury's "Do Nothing" turned consumers into active participants. User-generated content is a powerful amplifier. • Go Hyper-Local:- Tailoring your campaign to resonate with local audiences, as seen with the Duolingo partnership, makes it more authentic and impactful. • Blend Online and Offline:- By integrating digital campaigns with real-world events, Netflix created a holistic marketing strategy that left no stone unturned.
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