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vishakha Jangir
•
Set2Score • 1m
𝗣𝗮𝗿𝗲𝘁𝗼 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲 𝗶𝗻 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀𝗵𝗶𝗽 !! According to the Pareto Principle, around 80% of your revenue, referrals, and repeat business typically comes from just 20% of your customers. These are your “power customers” — loyal buyers, brand advocates, and high spenders. Focusing on them increases revenue without increasing acquisition cost. Step-by-Step Breakdown: 1. Analyze Your Customer Data : Collect data from your CRM, website, or sales system. Look for: Purchase frequency Order size (Revenue per customer) Recency of interaction Referral count (if trackable) 2. Identify the Top 20% Segment : Rank customers by value. Choose the top 20% that bring in the most revenue, engagement, or influence. Use RFM Analysis (Recency, Frequency, Monetary) for precision. 3. Understand Their Behavior : Study what products/services they love. Check their feedback or reviews. Identify what channels they come from (Instagram? LinkedIn? Referrals?) 4. Create a Personalized Loyalty Loop Offer VIP perks: Early access to new features Custom discounts or bundles Handwritten thank-you notes or calls Request feedback to co-create improvements. Encourage referrals with exclusive incentives. 5. Allocate More Resources to This Group : Devote more marketing spend and customer support time to retain them. Run exclusive campaigns or webinars just for them. Feature them in testimonials or case studies to attract more like them. Quick example: A skincare startup found that 15% of their users bought premium kits every 3 months and referred 2+ friends. They created a VIP club just for them, offering personalized skincare routines and early product access. These users started contributing to 65% of revenue growth, without any extra ad spend. Follow me vishakha Jangir for more such business insights.
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