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How many of you know about (Churn Rate) Churn rate, or customer attrition, measures the percentage of customers who stop using your product or service over a period. It's crucial for businesses, especially those with subscription models, as it direc

do you use cold-pressed oils in your cooking, skincare, or anywhere else?

What is Key Performance Indicators (KPIs) for startups ?: where metrics meet mayhem. ➤ Revenue Growth: If you're not making money, you're just playing entrepreneur. ➤ Customer Acquisition Cost (CAC): How much cash are you burning to get someone to

Ego Marketing: How to Use Pride to Power Your Brand Everyone likes to feel important, and that’s where ego marketing comes in. It’s about tapping into the human desire for recognition, validation, status and belonging. Here’s how it works: 1. Highlig

Pareto’s Rule: A Startup Conspiracy? They say 80% of results come from just 20% of efforts. Sounds like productivity wisdom… or maybe a cheat code we’ve all been ignoring? Think about it: 80% of your revenue → from 20% of your customers. 80% of yo

The Best Ways to Use Customer Testimonials in Your Marketing Customer testimonials are powerful tools for growing your business. They build trust and encourage others to buy your product or service. Here are the best ways to use them: 1. Add Testimo

Decoding Unit Economics for Early-Stage Startups Unit economics is your startup’s compass. It tells you if scaling will make you rich—or broke. Here’s how to decode it, step by step: 1. Define a Unit: This could be a customer, order, or subscriptio

Most people don’t see skincare results—not because products don’t work, but because they don’t use them consistently. What if skincare came in a structured, pre-measured 7-day kit designed to be effortless and effective? No confusion. No wasted prod

Mastering Unit Economics Unit economics isn’t just a metric—it’s your startup’s financial DNA. It reveals whether each customer adds value or drains cash. Here’s how to build your unit economics from scratch: 1. Define Your Economic Unit What drives

20 CR revenue with just 48 customers daily? Let us look at how. 👇 i) Restaurant Name - Masque in Laxmi Mills, Mumbai ii) Cuisine - Single item - a 10-course meal with beverages iii) Seating Capacity - 48 iv) Weekly Customers - 48 X 7 = 336 v) Year