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Nawal

Entrepreneur | Build... • 1y

Let’s talk about something that doesn’t get enough attention: retention 🔥 We’re great at acquiring customers—running ads, making funnels, and scaling like crazy. But what happens after the sale? Why do so many Indian startups struggle to keep their customers coming back? Here’s the harsh truth: retention is hard. It’s not as flashy as growth, and it doesn’t make for great headlines. But without it, even the most promising startups fail. So, what’s going wrong? Are we too focused on quick wins and not enough on long-term value? Are we building products that solve real problems, or are we just chasing trends? And most importantly, what can we do to fix it? I’ve seen startups pour millions into marketing, only to lose customers because of poor onboarding, lack of support, or simply not delivering on their promises. Here’s my take: retention starts with understanding your customers. Not just their demographics, but their pain points, their goals, and why they chose you in the first place. So, I want to hear from you: What’s your biggest retention challenge? Have you found a strategy that works? Or are you still trying to crack the code? Let’s share ideas and maybe even save a few startups from the retention trap.

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