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Need Advice...... I plan to enter a competitive market and have identified a niche with a smaller TAM as my entry point. My idea is to use this niche to build a strong brand and then expand into the broader market. For example, let’s say I start wi

Do you market or brand? (Hint: You need both!) ​Brand = Consistency & Trust. ​Marketing = Campaigns & Conversions. ​Start with your Identity. Accelerate with your Strategy. Let's grow! ​#BrandingVsMarketing #BusinessStrategy #SmallBusinessTips

Can you define a brand in just one or two words? Let’s put it to the test! The best brands own a single, powerful word in our minds. Think about it: Volvo - SAFE Disney - MAGICAL Now, let’s put this to the test👇 Drop name of your favorite brand b

what should be the go to market approach for a new pet food brand in India?

Introducing "MACK" – Electrifying Brand Identity!** Just wrapped up this sleek brand identity project for **MACK** – a cutting-edge electronics brand that’s all about innovation + energy! **The Vision**: Modern, bold, and charged with persona

Hack Used By Startup #3 Clothing Brand Deals With The Trust On Quality The Challenge: A sustainable clothing brand faces skepticism regarding the durability of its eco-friendly garments despite widespread interest in environmentally conscious fashio

This is the result of making a brand identity from a colour....

“Meta-Commitment Prompts: How Identity-Based CTAs Create Deeper Brand Loyalty” Meta-Commitment Prompts are psychological nudges that go beyond getting users to commit to an action—they get them to commit to an identity. Instead of asking “Would yo