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Wild Kira

/Internet_ย โ€ขย 7m

Need Advice...... I plan to enter a competitive market and have identified a niche with a smaller TAM as my entry point. My idea is to use this niche to build a strong brand and then expand into the broader market. For example, letโ€™s say I start with chocolates specifically designed for entrepreneurs. Once I establish myself in this space, Iโ€™d want to eventually shift to the entire chocolate market. But hereโ€™s my concern: Will this transition harm my brand identity? Will a broader audience perceive my products as โ€œonly for entrepreneurs,โ€ making it harder for me to attract them? How can I successfully evolve my brand to appeal to a larger audience without alienating my initial niche or creating confusion about my identity? Iโ€™d love to hear from anyone with experience or insights on navigating such a shift. what worked for you, and what would you advise?

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