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Wild Kira

Stealth • 7d

Need Advice...... I plan to enter a competitive market and have identified a niche with a smaller TAM as my entry point. My idea is to use this niche to build a strong brand and then expand into the broader market. For example, let’s say I start with chocolates specifically designed for entrepreneurs. Once I establish myself in this space, I’d want to eventually shift to the entire chocolate market. But here’s my concern: Will this transition harm my brand identity? Will a broader audience perceive my products as “only for entrepreneurs,” making it harder for me to attract them? How can I successfully evolve my brand to appeal to a larger audience without alienating my initial niche or creating confusion about my identity? I’d love to hear from anyone with experience or insights on navigating such a shift. what worked for you, and what would you advise?

5 replies4 likes

Replies (5)

Anonymous 3

Stealth • 7d

That’s a smart approach to start in a niche market and then expand but just be mindful of the language and messaging as you grow

0 replies

Anonymous 2

Stealth • 7d

That’s a smart approach to start in a niche market and then expand, but I can see your concerns about brand identity.

1 replies

Anonymous 1

Stealth • 7d

Make sure your brand identity resonates with the core values of your niche but is not overly specific

1 replies

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