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Hack Used By Startup #3 Clothing Brand Deals With The Trust On Quality The Challenge: A sustainable clothing brand faces skepticism regarding the durability of its eco-friendly garments despite widespread interest in environmentally conscious fashion. The Approach: In response, the brand adopts a strategic approach by partnering with a prominent social media influencer known for their adventurous lifestyle. The Strategy: Rather than traditional paid endorsements, the brand proposes a unique concept: the influencer will exclusively showcase one outfit from the brand during a month-long expedition, engaging in various outdoor activities. The Twist: The brand's identity remains undisclosed until the end of the campaign, generating anticipation and curiosity among the influencer's followers. The Result: Upon revealing the brand, the company experiences a surge in website traffic and sales, effectively addressing credibility concerns and solidifying its position in the market.