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Hindustan Unilever Limited is in talks to acquire Minimalist, a Jaipur skincare brand, for ₹3,000 crore. A deal could elevate Minimalist's valuation significantly, showcasing growth in the direct-to-consumer market as major FMCG companies pursue yo

𝗛𝗨𝗟 𝗮𝗰𝗾𝘂𝗶𝗿𝗲𝗱 𝗮 𝟵𝟬.𝟱% 𝘀𝘁𝗮𝗸𝗲 𝗶𝗻 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 !! Hindustan Unilever Limited (HUL) has acquired a 90.5% stake in Minimalist for ₹2,955 crore, with plans to purchase the remaining 9.5% within two years. Minimalist, founded

How did two boys from Jaipur sell their company to HUL for 3200 CR? ➡️ October 2020—Mohit and Rahul Yadav launch Minimalist in Jaipur, a Tier 2 city. They challenge misleading skincare claims with a science-backed approach inspired by The Ordinary.

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How do you think minimalist was able to create a place in highly ‘organic’ market in skincare?

Anil agarwal, founder of Vedanta, bought 45% stake of Hindustan Zinc for ₹769 Crore in 2002. Today it's valuation is ₹67,000 crore

The insane $7 trillion empire of Unilever Ltd The story starts with "Lever brothers" in 1885, England In their initial days Lever brothers manufactured a Soap named "Sunlight" which quickly grew in popularity in England and it's neighbouring countr

Case Study: Minimalist – Revolutionizing Skincare Through Transparency and Innovation Introduction to Minimalist Founded in October 2020 by Jaipur-based siblings Mohit Yadav and Rahul Yadav, Minimalist emerged as a disruptor in India’s beauty and per

quick math on minimalist outcome: - raised $2M seed from peak (assuming 20 - 25% dilution) - raised $15M series a from peak + unilever ventures at a $76M val. - in talks to be acquired by HUL for $350M - founders to make $217M - seed investors get $6

Peak XV will likely make a 11x return from Unilever's acquisition of Minimalist for ₹2,955 Cr. They hold a 27.43% stake in Minimalist, valued at ₹ 810 Cr. Starting with a ₹14.25 crore seed cheque in 2019, followed by a ₹60 crore infusion during t