If you're planning to invest in influencers to promote your brand, keep these things in mind:
- Is the influencer aligned with your industry?
Letโs take Medial as an example. They ran influencer campaigns by collaborating with creators like Think
That's how many small to medium brands are choosing the influencers. They choose who are in the trend right now and launch their campaign. It's just to show what would be the effect of not choosing the influencers from your industry.
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