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Shopify founder explains what the VCs who passed on Shopify got wrong When Tobi Lütke pitched Shopify to investors, they said no. They thought the market was too small—only 40,000-50,000 online stores existed then. Even if Shopify captured half,

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Vishu Bheda

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Medial • 2m

Great idea! Lower pricing and easy migration can attract users, but success needs more: build trust, match Shopify’s features, offer strong support, and market well. Cheaper isn’t enough—you need to be equally good or better.

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