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Iconic ad's of famous brands. (part 2) 1. Amul butter 2. Boroline 3. Bata 4. Jeep

Electric Scooter Wars: Rajiv Bajaj Trolls Ola Electric Scooter Wars: Bajaj MD Rajiv Bajaj Trolls Ola with Bold Claim Electric two-wheeler market share in India is becoming more and more competitive. Recently, the MD of Bajaj Auto, Rajiv Bajaj, made a

Old Vs New logo of famous brands Part 1 1. Asian paints 2. Dabur 3. Nestle 4. Hindustan Unilever

In this blog, I examine the enduring success of Parle-G, a biscuit brand established in 1939, which has become a household staple in India. The brand's resilience stems from its focus on consumer utility, positioning itself as an affordable source of

Top 4 Brands That Nailed AR & VR Marketing The immersive nature of AR and VR marketing has undoubtedly scaled up marketing campaigns to newer heights, reducing guesswork and enabling more confident shopping. This blog celebrates 4 iconic brands that

“The FREE Store” WEIRD Marketing Strategy #4 Fevicol wanted to reinforce their position as India’s most reliable glue. To do so, they setup a FREE STORE in famous Malls of Mumbai. A store where everything was FREE,if you can take it. They set up

The First Indian Brands that Built Nations Branding is not just about products. It’s about identity. In pre-independence India, a few brands became symbols of pride: Tata: Industrial strength with integrity. Amul: The white revolution in a logo.

Advertising’s Role in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg

The Role of Advertising in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Str

This is how Bajaj sold 1.8+ Cr. Pulsars — not just with an engine, but with emotion. Back in the day, Bajaj was dominating Indian roads with its iconic Chetak scooter — so much so that people were willing to wait 10 years just to get one. But the w