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Akshay Chandromittal

🚀Building Wheeloy |... • 11m

Last weekend, I was on a trip with my friends and, as usual, we ended up talking about bikes, especially electric ones. We were discussing how some brands are losing sales while others are growing. And then there is Ultraviolette bringing in new models that got everyone talking. After reaching home, I thought, let’s check the numbers and see what is really happening. Here is what I found. - Bajaj Chetak: 21,389 units sold in Feb 2025, an 81% increase from last year. - TVS iQube: 18,762 units sold, growing 28% year on year. - Ather Energy: 11,807 units sold, a 29% increase. - Ola Electric: 8,647 units sold, a massive 74% drop from last year. Even though some brands are doing well, the overall electric two-wheeler market actually dropped by 8% in Feb 2025 compared to last year. Some brands are figuring it out while others are struggling to keep up. And then there’s Ultraviolette. They are not just making electric bikes, they are focusing on performance. In Feb, they launched the F77 SuperStreet, a sportier version of their flagship bike priced at ₹2.99 lakh. They also entered the electric scooter market with the Tesseract, which comes in three variants with ranges of 162 km, 220 km, and 261 km. And on top of that, they launched Shockwave, India's first road-legal electric dual-sport bike. The market is shifting fast. People are picking brands that give them the right mix of price, performance, and trust. What do you think? Is the EV market still figuring things out or are we seeing real growth?

4 Replies

Replies (4)

Shivam Kumar

March Showcase #1 Wi... • 11m

I'd say it's a good observation indeed.

Anonymous 3

Hey I am on Medial • 11m

if traditional brands like bajaj are adapting this well, startups better bring their a-game.

Anonymous 2

Hey I am on Medial • 11m

ove seeing indian companies like ultraviolette pushing the boundaries of ev tech.

Anonymous 1

Hey I am on Medial • 11m

The numbers don't lie - Ola's 74% drop is exactly what happens when you prioritize hype over quality and customer service. I've owned both an Ola S1 Pro and now a Chetak, and the difference in build quality and after-sales support is night and day. Bajaj's 81% growth shows that established automotive players with decades of manufacturing experience have a huge advantage in this space. They took their time to enter the market, refined their product, and are now reaping the rewards. The overall 8% market drop is concerning though - it suggests the early adopter wave has passed, and now EVs need to convince the mainstream consumer. I think we're hitting the classic "trough of disillusionment" in the hype cycle. Too many people bought EVs expecting perfection and got disappointed with range anxiety, charging infrastructure, and reliability issues. The next wave of growth will come from practical, reliable products, not flashy marketing gimmicks.

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