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Guys did you agree some luxury brands don't sell products they sell emotions.

Smart brands know a secret: People don't buy on price, they buy on perceived value. Here's the winning formula: 1. Tap Into Dreams: Understand your audience's aspirational self. What do they want to look like, feel like, be like? Align every product

Lowering price is the worst strategy to increase sales Smart brands know a secret: People don't buy on price, they buy on perceived value. Here's the winning formula: 1] Tap into dreams: Understand your audience aspirational self. What do they wa

ONE INTERESTING OBSERVATION SERIES DAY #16 Luxury goods consumers worldwide fall into five dominant groups, based on their motivations, profiles, values in luxury items, purchase reasoning, and age group. 1) Going Global: People in this group don

“Chasing the Dream: How Aspirational Marketing Elevates Luxury Brands to Icons” Aspirational Marketing taps into consumers’ desires to reach a higher social, financial, or lifestyle status. Luxury brands master this by showcasing not who the custo

I want to start a company. The product is currently made in US and china. But i want to make in india. Current Indian consumer/ people use Chinese products. So my question is will Indian people/ mentality use made in india products first? Like US

I am thinking to start export business. I don’t have any product but thinking to buy products on demand . Will it work ? Any experience people drop your suggestions

• Brands don’t sell products; they sell emotions. • Your brand is not what you say it is—it’s what they feel it is. • Customers don’t buy products; they buy better versions of themselves. • People remember stories, not features. • Price gets you cus

“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin