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Guys did you agree some luxury brands don't sell products they sell emotions.

Smart brands know a secret: People don't buy on price, they buy on perceived value. Here's the winning formula: 1. Tap Into Dreams: Understand your audience's aspirational self. What do they want to look like, feel like, be like? Align every product

Lowering price is the worst strategy to increase sales Smart brands know a secret: People don't buy on price, they buy on perceived value. Here's the winning formula: 1] Tap into dreams: Understand your audience aspirational self. What do they wa

ONE INTERESTING OBSERVATION SERIES DAY #16 Luxury goods consumers worldwide fall into five dominant groups, based on their motivations, profiles, values in luxury items, purchase reasoning, and age group. 1) Going Global: People in this group don

I am thinking to start export business. I don’t have any product but thinking to buy products on demand . Will it work ? Any experience people drop your suggestions

Guys, you all keep ranting about unpaid internships. Let me tell you guys a fact, the experience and value you get from unpaid internships Is mind blowing, and yeah same thing can happen with paid internship, but companies are demanding experience

Day 3 of posting business content from which you can learn something new. Let's say you are an mechanic and somebody comes to your shop with a car and the car is broken and you know how to fix it It just one screw The customer asked " Can you fixe

Fukra Insan launched his drink and it is priced at ₹150, YouTubers launch their products thinking that we are celebrities and the whole of India will buy our products, maybe instead of thinking about this they should think what the public needs, they

What are the 5 products you don't need but still you guys spend money on and buy? They can be either digital like subscriptions or any physical products

Oyo CEO Ritesh Agarwal is set to increase his stake in the company from 30% to 32% by investing another ₹550 crore, reports said. Agarwal will buy over 12.9 crore shares at 42.60 apiece and the investment will value Oyo at 32,000 crore, reports added