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โThe IKEA Effect: Why We Value What We Buildโ The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture โ and end up lovin
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I've been working in startup SaaS companies for around 4 years across three industries fintech, manufacturing tech, and currently restaurant tech all focused on the Indian market. Interestingly, none of these companies managed to truly crack the mark
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Export Focus: Indian Pottery Products and Health Considerations India's pottery, with its rich history and diverse regional styles, has gained global recognition for its intricate designs, vibrant colors, and exceptional craftsmanship. Traditional p
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Environmental scanning isn't a luxury; it's survival Think PESTLE: Political/Legal: Policy shifts (e.g., green initiatives, data privacy laws) can open new markets or create compliance needs for innovative solutions Economic: Recessions might seem da
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