Back

"Has anyone tried using Chinese websites to buy cheaper products and sell them in Indian or other foreign markets? Or does anyone know other ways to leverage arbitrage opportunities?"

If you have to discount to close the deal, you’ve already lost. Price isn’t the problem. Perceived value is. People pay full price for things they truly want. Instead of lowering the price, raise the worth. Fix the offer, not the tag."

The decline of cultural values has created a strong opportunity to market premium products. People often aspire to appear rich and affluent, so they’re drawn to items that help them project wealth and status. best example is Iphone

“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin

Don't Hire Fancy Degrees Went to a short trip for placement drive at my family business, What our business's HR taught me as a junior upcoming overtaker is Don't hire fancy degree!!! 👉 Real Skills: Hire based on what they can do, not where they

Foreign Institutional Investors (FIIs) have sold Indian equities worth ₹1.12 lakh crore in 2025, signaling a significant shift in global investment trends. The "Buy China, Sell India" strategy has gained momentum, with investors diverting funds to

B2B isn't just about selling, it's about solving complex problems for other businesses. Unlike B2C (Business-to-Consumer) where impulse and emotion often drive purchases, B2B decisions are typically rational, involve multiple stakeholders, have longe

“Running Out Fast: How Scarcity Sells in the Psychology of Business” The Scarcity Effect is a psychological principle where people place higher value on items that are rare or limited. Businesses use this to create urgency and boost sales. Limited-t

Smart brands know a secret: People don't buy on price, they buy on perceived value. Here's the winning formula: 1. Tap Into Dreams: Understand your audience's aspirational self. What do they want to look like, feel like, be like? Align every product