Will become a inspir... • 1m
“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin
See MoreFounder/ CEO at bvis... • 12d
B2B isn't just about selling, it's about solving complex problems for other businesses. Unlike B2C (Business-to-Consumer) where impulse and emotion often drive purchases, B2B decisions are typically rational, involve multiple stakeholders, have longe
See MoreBuilding WelBe| Entr... • 5m
Smart brands know a secret: People don't buy on price, they buy on perceived value. Here's the winning formula: 1. Tap Into Dreams: Understand your audience's aspirational self. What do they want to look like, feel like, be like? Align every product
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