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Havish Gupta
Figuring Out • 8m
How Thrasio Made a $10 Billion Company by Buying Small Businesses So Thrasio's story began in 2018 when Carlos Cashman and Joshua Silberstein saw a unique opportunity. Small Amazon sellers often had great products but lacked resources to scale. They often reach a saturation point and simply stop making more sales from then. Thus, they thought of a brilliant idea! Acquire successful Amazon brands, improve their operations, invest in better packaging and marketing, and scale globally. And this idea proved to be disrupting!! For eg, one of their acquired brands, Angry Orange, scaled to $23M revenue from just $2.5M revenue in 2 years. Their another brand, This Work, increased their revenue by 800% in just 1 year. And this is how they transformed over 200 small brands into next-level brands. As per their reports, every 1 in 2 US homes has purchased a Thrasio product in the last three years. Thus, within a few years, Thrasio became one of the fastest companies to reach upto $10 billion valuation with over a billion dollars in revenue. Btw, it also filed for Chapter 11 bankruptcy in early 2024 but emerged from it within just 6 months thanks to a change in leadership and additional $90 million capital. Also, Mensa Brands, an Indian copy of Thrasio, became the fastest unicorn in India, achieving unicorn status in 6 months of its start. What do you think?
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