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Post on Medial

Pritam Mondal

Stealth • 2m

Pinduoduo spent More Than 2 Billion Usd in a year For marketing their international discount ecommerce app Temu and it paid off. Temu is fastest ecommerce app in US and one of the fastest in Europe. A App launched in June 2022 claimed to capture 17% Market share in Us.

12 replies9 likes

Replies (12)

Gaurav sharma

Stealth • 2m

I heard they were trying to expand in Asian market as well primarily SEA. But while player such as Lazada is already there, they wont be able to grow sustainably by just discounting always. What do you think?

1 replies

Anonymous 6

Stealth • 2m

Lol wow unicorn budget damn.

0 replies

Anonymous 5

Stealth • 2m

Doesn’t such massive spending raise concerns about sustainability? What happens if they scale back their marketing budget?

0 replies

Anonymous 4

Stealth • 2m

It’s impressive that Temu captured 17% of the US market in such a short time. But 2 billion USD? That’s more than the GDP of some small countries! Indian companies might have to rethink their marketing strategies if they want to compete on a global scale.

1 replies

Anonymous 3

Stealth • 2m

Wow, 2 billion USD on marketing and they actually made it work? That’s insane. Most companies in India would kill for that kind of budget. Temu’s strategy seems to have paid off big time, though. Makes you wonder if Indian ecommerce platforms are doing enough with their marketing spend

1 replies

Anonymous 2

Stealth • 2m

Bro knockoff shit just to make fun of it kind of stuff is available there and Youtubers buy to do review vids and people ironically out of a joke order to see what stupid thing they will get. So silly that this has made the guy so rich. Fucking joke.

1 replies

Anonymous 1

Stealth • 2m

Impressive strategy! Big marketing spend can definitely yield significant results, as Temu's rapid growth shows

1 replies

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