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Premiumisation of consumer products- A lot is being talked about consumer preference being shifting to mass premiumisation of products. Like Boat did mass premiumisation towards audio wearables Noise towards watches, Mamaearth towards beauty and pe

Looking to fund your startup but not sure where to start? This guide lays out 8 smart ways to finance your venture—beyond just venture capital. Whether you’re an early-stage founder or scaling up, there’s an option that fits. You can go for venture c

#1: Consumer Insights The basic requirement for understanding Consumer India is to recognize that there are no simple algorithms to segment it. It is the methodological nuances that allow one to get at the heart of this opportunity. If you can unders

The most important thing to realise for any business is that Not every customer is your consumer But your consumer will eventually become your customer,so make products wisely

10 Underrated Platforms for funding your next big thing ⤵️ 1. Angel Investment Network – A bit under the radar, but a great place to connect with investors who aren't the big names yet. 2. F6S – More than just a funding platform, this one offers pe

Do you think that India should have a company which works only on aliens like discovering aliens?

As founders, we're okay with our fingerprints fading from building great products—but not with our slippers wearing out from running around government offices.

ONE INTERESTING OBSERVATION SERIES DAY #5 While consumers say they care about sustainability, they aren't always willing to shell out extra cash for eco-friendly products. Across eight countries, a significant portion of people are buying sustaina

DISTRIBUTION AND VIRALITY Many people in Silicon Valley like to focus on building products that are, in the famous words of the late Steve Jobs, "insanely great." Great products are certainly a positive, but the cold and unromantic fact is that a g

Unlocking the Power of Crowdfunding for Startups Hey everyone! Today, let’s dive into another exciting way to fund your startup—Crowdfunding. This method has gained massive popularity over the last decade, allowing entrepreneurs to raise money from