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Premiumisation of consumer products- A lot is being talked about consumer preference being shifting to mass premiumisation of products. Like Boat did mass premiumisation towards audio wearables Noise towards watches, Mamaearth towards beauty and pe

#1: Consumer Insights The basic requirement for understanding Consumer India is to recognize that there are no simple algorithms to segment it. It is the methodological nuances that allow one to get at the heart of this opportunity. If you can unders

The most important thing to realise for any business is that Not every customer is your consumer But your consumer will eventually become your customer,so make products wisely

Do you think that India should have a company which works only on aliens like discovering aliens?

10 Underrated Platforms for funding your next big thing ⤵️ 1. Angel Investment Network – A bit under the radar, but a great place to connect with investors who aren't the big names yet. 2. F6S – More than just a funding platform, this one offers pe

As founders, we're okay with our fingerprints fading from building great products—but not with our slippers wearing out from running around government offices.

ONE INTERESTING OBSERVATION SERIES DAY #5 While consumers say they care about sustainability, they aren't always willing to shell out extra cash for eco-friendly products. Across eight countries, a significant portion of people are buying sustaina

Unlocking the Power of Crowdfunding for Startups Hey everyone! Today, let’s dive into another exciting way to fund your startup—Crowdfunding. This method has gained massive popularity over the last decade, allowing entrepreneurs to raise money from

need an business idea which works great on word of mouth and with almost zero marketing

Will a copy paste idea works but with some potential changes.