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-70 out of 100 iPhones are bought on EMI.   -80 out of 100 cars are bought on EMI.  -60 out of 100 homes are bought on EMI. People are taking loans for almost everything these days. But here’s the difference: Rich people borrow to build assets, whi

India's Two-Year Low: The Middle Class Squeeze Amid Economic Turmoil India's urban consumption has hit a two-year low in 2024, driven by persistent inflation and stagnant wages. Middle-class households, already struggling with rising costs, are cu

Is your bank doing charity by offering you a No-Cost EMI? Absolutely not. RBI itself has made it clear — 0% interest does not exist. Yet banks, brands, and e-commerce platforms continue to aggressively market no-cost EMI offers like they’re doing

How to save tax as a Corporate Employee in India in 2025: My Top 5 Tips! 💡💰 1) Know your exemptions!  Yes, certain allowances like HRA (House Rent Allowance) are tax-free under specific conditions. If you're paying rent, don’t forget to claim this

💸 The EMI Epidemic- The silent trap that’s swallowing an entire generation- one “milestone” at a time. Most Indian graduates start their careers earning < ₹50K/month at 22 or 23. By the time they’re 27 or 28, many manage to reach ₹1-2L/month. Sou

If you can sell hope, you can make billions. I’ve been looking into business models lately and noticed one big trend: making money is easy when you’re selling hope. EdTech platforms promising you’ll land that dream job or get the seat in the Big I

Want to start a business but unsure what structure to opt? Any person who comes to me for consultation regarding their business incorporation, I ask them the following questions: 1. How many people are joining the business at the core level? If th

The World Isn’t Run by Countries Anymore. It’s Run by Flows 🔥 We grow up believing countries are the primary actors on the global stage. Maps show boundaries. Textbooks show wars. News shows summits. But once you look beneath the surface You re

✨ Turning Surplus into Smiles: How Feeding India 🍽️ Transforms Extra Food into Lifesaving Meals 💖 Feeding India is on a mission to tackle hunger and malnutrition with a blend of strategic partnerships and impactful interventions. Here’s a closer l