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Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

Should Medial Remove Anonymous Reactions and Comments/Posting Features? Let me share an insightful experience that highlights the importance of this. Recently, I had the opportunity to meet someone who leads a core part of LinkedIn Ads. During our

How much do you trust the AI responses and do you ever verify their credibility ?

If you want to execute your plan, Create Urgency in Your Life. If you feel stuck, create your own deadlines. Make it urgent. The moment you add urgency to your plans, they transform. Don’t wait. Time is the one thing you can’t control, so make

Transforming Your Brand Into a Symbol Through Positioning To make your brand a symbol of trust, value, or excellence, positioning is key. This involves defining your market, differentiating yourself, and articulating your unique place through a Posi

If you are building a lifestyle brand, Never introduce more and more products unless you find a product-market fit. Also, if the positioning is premium, you need to have gross margins of 70%+.

Wrote a headline for a life coach speaking to workaholics. "Work Smarter, Not Harder: Transform Burnout into Balance Today." Why It Works: -Speaks directly to workaholics by addressing their pain point (burnout). -Offers a solution (balance) with

In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think

Most people still treat a business card like a small piece of paper. At 51 Shades, we treat it like a brand performance asset that shapes how clients see you in the first five seconds. We don’t print business cards — we design them with intention, p