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Nilesh Singha Roy

Entrepreneur • 24d

Your headline is what you represent in premium coaching. You either create instant recognition or you don't. You can build credibility. You can build urgency. More high-ticket deals happen in the urgency lane. From here, you pick. Talk to their title. Their transition. Their exact breaking point. The gap between where they are and where the board wants them. Most never get there because generic positioning shows up with safe, broad language that offends no one. Safety kills specificity. Your path to premium clients is sharper than the "coach for everyone" model. Better close rates too. If you can name the exact moment and describe the cost of waiting, you control who reaches out. Look at your headline now. Does it create urgency or just credibility? That gap is worth $15k–$30k per client. Fix it today. PS. What's your biggest struggle in turning generic positioning into a sharp, urgent promise?

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