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The Startup Playbook: Insights from Y Combinator Y Combinator’s Startup School offers practical, step-by-step advice for entrepreneurs. This series covers everything from finding product-market fit and acquiring users to raising funds, building a te

“Why We Buy: Cracking the Code of Consumer Psychology” Consumer psychology is the study of why people buy, blending behavioral science, emotion, and decision-making patterns. It explores how factors like perception, memory, social influence, habits,

Day 55: BLR Startup Pitfalls: Avoiding Common Traps The Bengaluru startup scene is full of promise, but it's also riddled with pitfalls. Here's how to navigate the challenges: * Market Mismatch: Validate your product-market fit before diving

📖 DAILY BOOK SUMMARIES 📖 🚀 18 Lessons from 👉 🔥 Marketing Management 🔥 ✨ By Philip Kotler ✨ 1. The Marketing Concept • Marketing management is focused on customer satisfaction as the path to achieving organizational goals. This concept e

𝗛𝗼𝘄 𝗱𝗶𝗱 𝟭𝟲-𝘆𝗲𝗮𝗿-𝗼𝗹𝗱 𝗠𝗲𝗲𝘁 𝗗𝗲𝗼𝗿𝗲 𝗶𝗺𝗽𝗿𝗲𝘀𝘀 𝘁𝗵𝗲 𝘀𝗵𝗮𝗿𝗸𝘀 𝗼𝗻 𝗦𝗵𝗮𝗿𝗸 𝗧𝗮𝗻𝗸 𝗜𝗻𝗱𝗶𝗮? Meet Deore is a 16-year-old student preparing for IIT JEE and studying in the 11th class. He was very excited about elec

🎯 200 Most Consumed Management Terms In Startup And Business World🌍( Part - 6 ) 1. Product-Market Expansion Grid 2. Market Saturation 3. Cannibalization 4. Share of Wallet 5. Customer Demographics 6. Customer Psychographics 7. Brand A

"Not Just a Drink, But a Memory in a Pouch" --- When others sold taste, Paper Boat sold emotion—delivering beloved desi flavors in a sleek, compact design that stood out and struck hearts. "This is part 5️⃣ – Disruptive Brands 🚀 Changing The Gam

Do give it a read!! In PM's roles, brainstorming techniques are useful in the process of product identification. Different brainstorming techniques like mind maps, SWOT analysis, SCAMPER or six thinking hats tools are used to encourage creativity an

Building Wiz: the fastest-growing startup in history | Raaz Herzberg (CMO and VP Product Strategy) Raaz Herzberg shares her journey from PM to CMO at Wiz, driving hypergrowth from $0 to $500M ARR. Learn about pivots, customer insights, and scaling f

Is Market Research Real ? Why Your Pre-Launch Research Might Be Misleading Aspiring medial-ers, That meticulous pre-startup research? I t might not be as reliable as you think. Here's why (past experiences) 1. The Research Trap • Surveys don'