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VisionaryHub

Inspiring Tomorrow’s... • 3m

Market fit is just a fancy way of saying: People actually want to buy your stuff. Stop overcomplicating it.

Sajin
•

Foundation • 3m

How about tell this to Tata Nano?

Rayan Das

Designing Brands & B... • 3m

that was about status. everyone saw nano as a cheap car which hurt the 'status' of the middle class. Cause the middle class will stop eating, run on EMIs, but still show off.

Sajin
•

Foundation • 3m

So wrong market fit

Rayan Das

Designing Brands & B... • 3m

ya, cause you can't predict or tackle emotion with logic

Sajin
•

Foundation • 3m

Product and Pricing are critical components of the 4 Ps of marketing. Nano had a target audience mismatch where they tried aligning it to bike owners and also Nano didnt fulfill aspirations of middle class creating negative perception. So market fit builds or breaks your product, its not a fancy word. If wrongly fit, people dont want to buy your product

0 replies1 like

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