Founder-Hexpertify.c... • 1y
“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem
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Change my mind: A middle-class person who cannot afford to buy a home in a metro city takes a loan and spends a lifetime paying EMIs, while the government incentivizes this through tax deductions. This is a pure strategy to enrich the real estate t
See MoreThink about feature • 1y
Mr. Ratan Tata started the Nano for the middle class to reduce bike accidents and provide comfortable travel at a reasonable price. Unfortunately, this vision wasn't widely understood. However, now MG's Comet has become one of the best-selling cars i
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