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“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem
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Change my mind: A middle-class person who cannot afford to buy a home in a metro city takes a loan and spends a lifetime paying EMIs, while the government incentivizes this through tax deductions. This is a pure strategy to enrich the real estate t
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Marketing Made the Difference: The Nano vs. The Comet EV Ratan Tata launched the Nano to make mobility affordable. It was technically impressive and socially important, but since it was labeled “the cheapest car,” it failed to attract interest in a
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Mr. Ratan Tata started the Nano for the middle class to reduce bike accidents and provide comfortable travel at a reasonable price. Unfortunately, this vision wasn't widely understood. However, now MG's Comet has become one of the best-selling cars i
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