Back

Do give it a read!! In PM's roles, brainstorming techniques are useful in the process of product identification. Different brainstorming techniques like mind maps, SWOT analysis, SCAMPER or six thinking hats tools are used to encourage creativity and cross-functional collaboration. Effective brainstorming sessions can reveal unique market opportunities. 1] Mind Maps:- Diagrammatic representation to visually organize information into a hierarchy Begin with brainstorming a central idea, imagine a creative representation of the content around the central idea, and create connections between the center text and the sub-topics 2] SWOT analysis:- SWOT analysis is used to identify an organization's Strengths, Weaknesses, Opportunities, and Threats. It is usually organized in a matrix with four quadrants, each representing one of the SWOT elements 3] SCAMPER:- Substitute: What components can be swapped? Combine: Can elements be merged to form new concepts? Adapt: What changes can be made to fit other needs? Modify: Can design or functionality be enhanced? Put to another use: Are there other applications for the product? Eliminate: What can be removed to simplify the solution? Reverse: How can the order or process be rearranged? 4] Six Thinking Hats White Hat: Focus on data and information. Red Hat: Express emotions and intuition. Black Hat: Assess potential risks and challenges. Yellow Hat: Highlight benefits and positive outcomes. Green Hat: Generate creative ideas and solutions. Blue Hat: Manage the brainstorming process.