Designing Brands & B...ย โขย 8m
ya, cause you can't predict or tackle emotion with logic
Entrepreneurย โขย 4m
โI need to think about itโ means two things: 1. They donโt feel the desire to own it. 2. You didnโt trigger enough emotion to make them act. Logic doesnโt close. Emotion does. If the fear of loss > reward, theyโll walk. Make the upside irresistibl
See MoreBusiness enthusiasti...ย โขย 2m
โStart With Feelings: Emotional Entry Points That Sell Without Sellingโ People donโt buy featuresโthey respond to feelings. Emotional entry point design starts with a relatable emotion, not facts. It pulls users in by making them feel seen. Think:
See MoreBusiness enthusiasti...ย โขย 2m
โFear of Missing Logic: How Brands Turn Scarcity Into Seemingly Rational Urgencyโ Fear of Missing Logic is a cognitive shortcut where people justify irrational decisions based on the fear of being left out. Itโs closely linked to FOMO (Fear of Missi
See MoreBusiness enthusiasti...ย โขย 2m
โStories That Convert: How to Turn Emotion Into Action with Narrative Marketingโ High story conversion is the result of using storytelling to drive not just engagement, but action. Itโs where a brand narrative is crafted so well that it moves the au
See MoreDownload the medial app to read full posts, comements and news.