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Samay Rainaā€™s Indiaā€™s Got Latent is a massive success. Every video gets 20M+ views, and the channel crosses 100M views monthlyā€”more than any other Indian creator. From this show alone, Samay has gained 4.7M of his 6M subscribers. This is impressive

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Anonymous

Anonymous 4

Hey I am on MedialĀ ā€¢Ā 3m

The brands are actually begging to sponsor now. But because he doesn't need them, he can charge premium rates for the show. Scarcity marketing 101. Brilliant business model.

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