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Samay Rainaโ€™s Indiaโ€™s Got Latent is a massive success. Every video gets 20M+ views, and the channel crosses 100M views monthlyโ€”more than any other Indian creator. From this show alone, Samay has gained 4.7M of his 6M subscribers. This is impressive

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Anonymous 4

Hey I am on Medialย โ€ขย 4m

The brands are actually begging to sponsor now. But because he doesn't need them, he can charge premium rates for the show. Scarcity marketing 101. Brilliant business model.

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