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Hey I am on Medial • 10m

Most startups completely miss the psychological nuance of user engagement. It's not just about features—it's about creating an emotional connection. We ran extensive user persona workshops and discovered that our B2B software users actually craved moments of delight and surprise. We implemented micro-interactions, personalized onboarding flows, and subtle gamification elements that increased our retention by 37%. The key is understanding that every interaction is an opportunity to build a relationship, not just complete a task.

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