Expert in human-centered design, design thinker, Service designer, brand strategist, Design evangelist & orchestrator
Tamil Nadu
Joined 12 March 2024
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Summary
A Lexicon, future strategist, product leader, and design thinker. Seasoned & experienced in identifying customer needs, finding solutions, building, l... Read More
Skills
Animation
3D
Film
Graphics
Experiences
21 years 1 month
Mphasis
May 2022 - Current
Delivery Lead UX UI
Defining user experience strategy and standards for products, programs. Drive thought leadership by defining the vision and driving its adoption through compelling narrative.
SE
Dec 2012 - May 2022
Creative Director - UX-CX , Digital/Product Strategist,
I Oversee the UX and UI design for all software products and applications. Maintaining brand guidelines and mentoring the staff.
My duties:
- Management and coordination of teams engaged in production of UX & UI, Web Design packages.
- To craft creative strategy for clients
- To ensure the timely development and execution of projects
- Work closely with design and community engagement team on all creative and branding initiatives to ensure a consistent message across channels
- Develop and facilitate training related to new technology, strategy in sync with the market
- Developing standards, systems and best practices (both human and technological) to implement real time design strategies and content
- Establishing the creative vision, ideating original & winning UX campaigns/wireframes and developing them into stunning visuals
- Analyze Plan and interpret the clients business needs and develop content, mockup, design strategy as per the brief.