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Let's Cover one Undiscovered Unicorn 🦄 • ElasticRun is a B2B ecommerce platform that focuses on connecting FMCG and grocery brands with rural markets in India. • Founded in 2016 by Sandeep Deshmukh, Saurabh Nigam, and Shitiz Bansal. Funding and

How did two boys from Jaipur sell their company to HUL for 3200 CR? ➡️ October 2020—Mohit and Rahul Yadav launch Minimalist in Jaipur, a Tier 2 city. They challenge misleading skincare claims with a science-backed approach inspired by The Ordinary.

𝗛𝗨𝗟 𝗮𝗰𝗾𝘂𝗶𝗿𝗲𝗱 𝗮 𝟵𝟬.𝟱% 𝘀𝘁𝗮𝗸𝗲 𝗶𝗻 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 !! Hindustan Unilever Limited (HUL) has acquired a 90.5% stake in Minimalist for ₹2,955 crore, with plans to purchase the remaining 9.5% within two years. Minimalist, founded

Top News of the Week 1. Funding: - This week, IPO-bound non banking financial company Aye Finance raised $12.8 Mn in debt from a clutch of investors, including Northern Arc, ASK Financial Holdings. This was the largest funding round of the week. -

The Extraordinary Journey of Colonel Sanders: From Adversity to KFC Success The life of Colonel Harland Sanders, the founder of Kentucky Fried Chicken (KFC), is a testament to perseverance and resilience in the face of overwhelming adversity. His st

Meet the woman who built India's fastest-growing 8600 CR FMCG startup. 1. Ghazal Alagh had just become a parent. But her happiness was soon replaced by misery as she could not find toxin-free, natural baby care products for her Eczema son. Most ava

Day 2 of The Indian Startup War Stories: Zomato vs. Swiggy – The Food Delivery Bloodbath This wasn’t just a fight for orders. It was a war for who controls how India eats. Two giants, Zomato and Swiggy, turned food delivery into an addiction. But b

Top News of the Day: 1. Beauty brand RAS Luxury Skincare raises $5 million from Unilever Ventures, others 2. Direct-to-consumer beauty brand Wow Skin Science is seeking a strategic buyer as investors aim to exit at a reduced $250 million valuation

Quibi's Rise and Fall: A Cautionary Tale of Startup Ambition In the fast-paced world of tech startups, few stories are as emblematic of ambition and subsequent disappointment as that of Quibi. Founded in 2018 by industry veterans Jeffrey Katzenberg

Top News of the Week 1. Funding: - The week saw the first mega funding deal materialise for an Indian startup in the form of healthtech unicorn Innovaccer’s $275 Mn Series F fundraise. - On the back of this, healthtech emerged as the most funded