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Hindustan Unilever Ltd (HUL), a leading player in the FMCG sector, has announced the completion of its acquisition of a 90.5% stake in Uprising Science Private Ltd, the parent company of D2C personal care brand Minimalist. According to a regulatory

This Festive Season, don’t just shop… invest! From fashion to jewellery, From FMCG to logistics, From appliances to consumer durables… These stocks are the true backbone of your festive celebrations. 💡 Top picks: 👗 Apparel – Aditya Birla, Tren

ITC, a major player in the FMCG sector, is set to acquire an additional 73.5% stake in Mother Sparsh Baby Care, a D2C brand known for its natural baby care products. This move will make Mother Sparsh a wholly-owned subsidiary of ITC. The acquisition

Let's Cover one Undiscovered Unicorn 🦄 • ElasticRun is a B2B ecommerce platform that focuses on connecting FMCG and grocery brands with rural markets in India. • Founded in 2016 by Sandeep Deshmukh, Saurabh Nigam, and Shitiz Bansal. Funding and

How did two boys from Jaipur sell their company to HUL for 3200 CR? ➡️ October 2020—Mohit and Rahul Yadav launch Minimalist in Jaipur, a Tier 2 city. They challenge misleading skincare claims with a science-backed approach inspired by The Ordinary.

"Not Just a Drink, But a Memory in a Pouch" --- When others sold taste, Paper Boat sold emotion—delivering beloved desi flavors in a sleek, compact design that stood out and struck hearts. "This is part 5️⃣ – Disruptive Brands 🚀 Changing The Gam

𝗧𝗵𝗲 𝗛𝗶𝗱𝗱𝗲𝗻 𝗖𝗿𝗶𝘀𝗶𝘀 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮𝗻 𝗙𝗠𝗖𝗚 𝗡𝗼𝗯𝗼𝗱𝘆 𝗧𝗮𝗹𝗸𝘀 𝗔𝗯𝗼𝘂𝘁 (And why the US shows us what's coming) If you're building or investing in FMCG in India, this will open your eyes. In the next 5 years, most traditional

𝗜𝗻𝗱𝗶𝗮’𝘀 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗗𝗼𝗻’𝘁 𝗦𝗲𝗹𝗹 𝗟𝘂𝘅𝘂𝗿𝘆. 𝐓𝐡𝐞𝐲 𝐒𝐞𝐥𝐥 𝐀𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐭 𝐒𝐜𝐚𝐥𝐞. 𝗧𝗵𝗲 𝗧𝗿𝘂𝘁𝗵 𝗠𝗼𝘀𝘁 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗠𝗶𝘀𝘀: Everyone dreams of building a premium brand. But in

Uber had to redesign its entire app from scratch, just to survive in India 🔥 Because even a global giant thought one product could fit every market. When Uber launched in India in 2013, they brought their polished, GPS-heavy, credit-card-first gl

📉 The D2C Beauty Slowdown: A Simple Flow Chart Story The early success of brands like SUGAR Cosmetics and Mamaearth was built on a simple, fast-growth model. The current reality is that this model is now breaking down under the pressure of competit