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Let's Cover one Undiscovered Unicorn 🦄 • ElasticRun is a B2B ecommerce platform that focuses on connecting FMCG and grocery brands with rural markets in India. • Founded in 2016 by Sandeep Deshmukh, Saurabh Nigam, and Shitiz Bansal. Funding and

How did two boys from Jaipur sell their company to HUL for 3200 CR? ➡️ October 2020—Mohit and Rahul Yadav launch Minimalist in Jaipur, a Tier 2 city. They challenge misleading skincare claims with a science-backed approach inspired by The Ordinary.

𝗛𝗨𝗟 𝗮𝗰𝗾𝘂𝗶𝗿𝗲𝗱 𝗮 𝟵𝟬.𝟱% 𝘀𝘁𝗮𝗸𝗲 𝗶𝗻 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 !! Hindustan Unilever Limited (HUL) has acquired a 90.5% stake in Minimalist for ₹2,955 crore, with plans to purchase the remaining 9.5% within two years. Minimalist, founded

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗚𝗮𝗺𝗲 𝗖𝗵𝗮𝗻𝗴𝗲𝗿𝘀: 𝟭𝟬 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗖𝗵𝗮𝗻𝗴𝗲 𝗶𝗻 𝟮𝟬𝟮𝟱 Innovation and entrepreneurship are shaping the future, and 2025 is no different. This year, we see a new wave of visionaries transf

Top News of the Week 1. Funding: - This week, IPO-bound non banking financial company Aye Finance raised $12.8 Mn in debt from a clutch of investors, including Northern Arc, ASK Financial Holdings. This was the largest funding round of the week. -

The Extraordinary Journey of Colonel Sanders: From Adversity to KFC Success The life of Colonel Harland Sanders, the founder of Kentucky Fried Chicken (KFC), is a testament to perseverance and resilience in the face of overwhelming adversity. His st

Case Study: Minimalist – Revolutionizing Skincare Through Transparency and Innovation Introduction to Minimalist Founded in October 2020 by Jaipur-based siblings Mohit Yadav and Rahul Yadav, Minimalist emerged as a disruptor in India’s beauty and per

Meet the woman who built India's fastest-growing 8600 CR FMCG startup. 1. Ghazal Alagh had just become a parent. But her happiness was soon replaced by misery as she could not find toxin-free, natural baby care products for her Eczema son. Most ava

Day 2 of The Indian Startup War Stories: Zomato vs. Swiggy – The Food Delivery Bloodbath This wasn’t just a fight for orders. It was a war for who controls how India eats. Two giants, Zomato and Swiggy, turned food delivery into an addiction. But b

Top News of the Day: 1. Beauty brand RAS Luxury Skincare raises $5 million from Unilever Ventures, others 2. Direct-to-consumer beauty brand Wow Skin Science is seeking a strategic buyer as investors aim to exit at a reduced $250 million valuation