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The Psychology Behind Pricing Strategies: Why You Pay What You Pay Ever wondered why a product costs $9.99 instead of $10? Or why luxury brands rarely go on sale? Pricing isn’t just about numbers—it’s about perception, behavior, and psychology. Her

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Sairaj Kadam

Entrepreneur • 4m

Yes, you're absolutely right! These tactics are widely known because they work—and they convert. That’s exactly why so many businesses use them. Even though they seem obvious, they continue to be effective, and that’s why I wanted to highlight them. Sometimes, the most powerful strategies are the simplest ones we often overlook!

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Sairaj Kadam

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Steve Jobs' thoughts on Market Research Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. Henry Ford once said, “If I’d asked customers what t

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𝗠𝗮𝗿𝗸 𝗭𝘂𝗰𝗸𝗲𝗿𝗯𝗲𝗿𝗴 𝗲𝘅𝗽𝗹𝗮𝗶𝗻𝘀 𝘄𝗵𝘆 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗼𝗳𝘁𝗲𝗻 𝗯𝗲𝗮𝘁 𝗯𝗶𝗴 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 Google had the best engineers and the most resources. Yet, they couldn’t beat Facebook in social networking. Why? Mark Zuckerberg

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