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Vishu Bheda

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Medial • 2m

𝗠𝗮𝗿𝗸 𝗭𝘂𝗰𝗸𝗲𝗿𝗯𝗲𝗿𝗴 𝗲𝘅𝗽𝗹𝗮𝗶𝗻𝘀 𝘄𝗵𝘆 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗼𝗳𝘁𝗲𝗻 𝗯𝗲𝗮𝘁 𝗯𝗶𝗴 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 Google had the best engineers and the most resources. Yet, they couldn’t beat Facebook in social networking. Why? Mark Zuckerberg puts it simply: Big companies are slow and unsure. Social networking wasn’t new—Friendster and MySpace existed before. But big companies didn’t take it seriously. First, they thought it was just a fad. Then, they doubted it could make money. Even after Facebook proved them wrong, they believed mobile would be too hard. By the time they realized the truth, Facebook had already won. Inside big companies, there are always smart people who see new opportunities. But their bosses—worried about other priorities—shut them down. Even when an idea fits perfectly with a big company’s strengths, they still fail most of the time. And if it doesn’t seem like an obvious win? They ignore it completely. This is why startups win. They move fast. They take risks. They believe before others do. So if you’re building something new, don’t worry about big companies. They’re usually too slow to catch up. 𝗙𝗼𝗹𝗹𝗼𝘄 Vishu Bheda 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱'𝘀 𝗯𝗲𝘀𝘁 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀!

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