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Diversification The Tale of Maya’s Golden Basket Maya lived in a village known for its unpredictable weather. She inherited a large piece of land and decided to use it wisely. One day, the village elder shared a piece of advice: “Never put all your

Ayesha, a 22-year-old designer, had a client reject her designs, calling them “uninspired.” Frustrated and hurt, she paused instead of reacting. She asked herself, “Am I angry at the words, or because I feel unrecognized?” This clarity helped her re

Nykaa Founder Falguni Nayar self-funded the launch of her e-commerce beauty startup Nykaa by investing over $2 million from her personal savings and borrowing funds. She started by renting a small space and packing orders herself with her family's h

POV: The Imperceptible Allure Despite her constant efforts to reduce her mindless scrolling, Rhea was unable to resist picking up her phone. "Not today," she would tell herself, but a notification would flash, and the cycle would repeat. She had

Meera, a 24-year-old marketing executive, dreaded team meetings. Every time her manager asked for ideas, she froze, thinking, “What if my idea sounds stupid?” One day, after another silent meeting, she felt ashamed and frustrated. “Why can’t I just s

I recently lost my grandma to cancer at the age of 84. She had lymphoma and fought valiantly against cancer twice before, in 2013 and 2014. Despite her strength and resilience, she succumbed to the disease in 2023. Even at 75-76 years old, she batt

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Customer Acquisition Cost (CAC) The Fitness Brand's First Customer Riya had a dream to launch her own fitness brand, "FitFlex," offering premium gym wear for fitness enthusiasts. She invested months into designing her products and building a sleek w

My mom has an unhealthy obsession for SIPs! We recently taught her how to use PhonePe. They opened an SIP. Next we know whatever little money she gets hold of she ends up putting in the SIP ☹️ When I encountered her she said that she had profited

Ananya, a 22-year-old student, disliked speaking in front of others. Whenever she faced an audience, her hands trembled, and her voice trembled. Following yet another uncomfortable presentation, she thought to herself, “I simply don’t excel at this.”