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Zepto to launch Zepto Cafe Zepto, the quick commerce powerhouse, is transforming its digital food delivery strategy. The co-founder as well as the CEO of the company, Aadit Palicha, recently shared some exciting news. His strategic reveal promises to shake up the digital food ecosystem. Zepto will launch a dedicated application for its cafe offerings. This innovative move represents a calculated approach to market expansion. The new app will provide customers with a specialised cafe experience. Palicha believes in creating distinct digital entry points for different services. His vision aligns with emerging trends in digital commerce platforms. A Tale of Two Apps: Zepto’s Calculated Strategy The dedicated Zepto Cafe app introduces a unique marketplace proposition. Customers will now enjoy two distinct purchasing channels for cafe products. They can browse coffee, sandwiches, and more through multiple digital avenues. The main Zepto app will continue to offer cafe selections. This strategic approach closely mimics Zomato’s successful model with Blinkit. The company has carefully observed market dynamics and consumer preferences. Separate apps can potentially create more focused and targeted user experiences. Palicha strongly believes in the consumer advantages of standalone applications. Industry analysts have long debated the merits of super apps versus specialised platforms. Zomato has consistently launched separate apps for different offerings. Swiggy, conversely, prefers consolidating multiple services within a single application. Zepto is now joining this strategic conversation with its innovative approach. Zepto Cafe The app, Zepto cafe is experiencing remarkable momentum in the food delivery market. The company is aggressively expanding its cafe network across India. To add on. they are launching over one hundred cafes each month. The current operational scale is impressively robust and rapidly growing. The business is processing an astounding thirty thousand daily orders. This volume demonstrates significant consumer interest in their cafe offerings. However, financial projections paint an exciting picture for the cafe venture. Zepto has already achieved an impressive annual revenue run rate.