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🚍 From MO BUS to AMA BUS — Odisha’s transport system needs course correction, not just rebranding. Branding and infrastructure have improved. But at the user level, daily commuters—especially students—still face serious operational gaps. ⚠️ Key Is

Familiar Wins: How Repetition Builds Brand Trust Through the Mere Exposure Effect” The Mere Exposure Effect is a psychological phenomenon where people develop a preference for things simply because they are familiar with them. In business, repeated

“Dark Patterns vs Ethical UX: The Psychology of Design That Builds or Breaks Trust” Dark Patterns are manipulative design tactics that trick users into taking actions they didn’t intend—like adding hidden costs, confusing opt-outs, or guilt-tripping

Fabmart: A Pioneer's Untimely Exit from Indian E-commerce Fabmart, a trailblazing online retailer founded in 1999, faced an unexpected departure from India's e-commerce landscape despite its early success and innovative approach. Key challenges contr

BlackBerry vs. iPhone: A Market Survey 📱 1. User Base : -BlackBerry: Corporate professionals, security-focused users. -iPhone: Mass-market appeal, from Gen Z to executives. 2. Key Strengths : -BlackBerry: Enterprise-grade security, physical keyboa

Going offline can kill momentum—if you get it wrong. Your brand’s killing it online. Ads work. D2C sales look great. But offline? It's a different game: No shelf space. Distributors don’t care. Retailers delay payments. Sampling bleeds cash. Sales

The REAL Startup Success Blueprint: Unspoken Truths 1. "Boring" Operational Excellence: It's not sexy, but robust processes, clear communication, and disciplined finances are your bedrock. Without them, scaling leads to chaos and burnout. 2. "Unsexy

🚀 Jeff Bezos' Top 7 Business Lessons for Entrepreneurs 1. Think Long-Term: Use a "regret minimization framework." Visualize your decisions from the perspective of your future self. Will you regret not taking that leap? This approach encourages bold

🚀 We’re Hiring – Influencer Manager (Internship) at Team Influenze! Hey everyone! 👋 We’re Team Influenze — a UGC-first Influencer Marketing Agency helping top D2C, SaaS, and B2C brands connect with the right creators. We’re looking for a passiona

Gentleman, We are thrilled to present an exciting opportunity for you to invest in the global expansion of Merchant Realtors. As a leading real estate firm in Bangalore with a legacy of over two decades, we are now poised to establish a strategic pr