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Vishu Bheda
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Medial • 2m
In 2010, Big Bazaar was ruling Indian retail, unstoppable at 250 stores. Then came DMart—with just 10 stores—and changed everything. Here’s how they did it: Big Bazaar brought the supermarket culture to India and became a household name. However, its aggressive expansion and high debt led to its downfall. Leasing stores in malls and acquiring other chains increased costs, making the business unsustainable. On the other hand, DMart focused on slow, steady growth. It owned most of its stores in suburban areas, keeping costs low. DMart prioritized sustainability by reinvesting profits, avoiding debt, and building strong supplier relationships. DMart’s core strategy was offering deep discounts consistently, not as a short-term tactic. It avoided costly products like perishables and electronics, further reducing expenses. This shows that long-term sustainability and customer loyalty are more important than rapid expansion or chasing market share. Follow for more content!
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