In 2010, Big Bazaar was ruling Indian retail, unstoppable at 250 stores.
Then came DMartāwith just 10 storesāand changed everything.
Hereās how they did it:
Big Bazaar brought the supermarket culture to India and became a household name.
However
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Havish Gupta
StealthĀ ā¢Ā 19d
In a Pod with Raj Shamani, Big Bazaar founder said that Dmart firstly spent 1-2 decade perfecting their business model and once it was done. Then they started with agressive expansion! And that's why it's successful
In 2010, Big Bazaar was ruling Indian retail, unstoppable at 250 stores.
Then came DMartāwith just 10 storesāand changed everything.
Hereās how they did it:
Big Bazaar brought the supermarket culture to India and became a household name.
However