In 2010, Big Bazaar was ruling Indian retail, unstoppable at 250 stores.
Then came DMartāwith just 10 storesāand changed everything.
Hereās how they did it:
Big Bazaar brought the supermarket culture to India and became a household name.
However
Exactly! DMart's focus on perfecting their business model before expansion is a masterclass in patience and strategy.
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