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𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗩𝘀 𝗲𝘅𝘁𝗲𝗿𝗻𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: ↳ Internal marketing engages employees by aligning them with the company's mission and culture. It includes employee training, internal communication, and rewards programs to motivate s

🚀Today we gonna talk about Mastering Metrics for Consumer Ventures 1. Growth Targets : - Aim for 15% month-over-month growth. - Prioritize organic growth with an 80:20 ratio. 2. Tracking Strategies: - Meticulously track user acquisiti

Marketers used to rely on demographics, but that often missed what truly resonates with customers. Today's consumers crave real-time, personalized interactions. They expect brands to understand their unique needs and preferences, not just surface-le

How to Create a Customer Loyalty Program That Actually Works Everyone wants loyal customers (just like gf), but most loyalty programs fail because they focus on discounts rather than value. Here’s how to build a program that keeps them coming back

Top Marketing Metrics You Should Track (Based on marketing goal)! Save this post and follow for more! 1. Sales Online Metrics: Conversion Rate: The percentage of visitors who take the desired action (e.g., purchase). Average Order Value (AOV): Ho

Why Flipkart Struggles to Turn a Profit: Unpacking the E-commerce Giant's Challenges - Intense Competition: Competing with Amazon, Snapdeal, and other local players drives up marketing and operational costs. - High Discounts & Offers: To attract

Mastering the Funnel Lessons from India's Digital Startup Stars [pt2] 1. BYJU'S Edu-Marketing Funnel • Free trials and sample classes • Personalized learning paths • Result: Valued at $22 billion in 2022 2. Zomato's Gamified Loyalty •

What is User-Powered Marketing The Ultimate Growth Hack 🚀 Forget burning cash on ads. The real marketing goldmine? Your users. 1. Authenticity Wins 🏆 • Genuine experiences > polished ads • 92% of consumers trust peer recommendations ov

BYJU's: India's Ed-Tech Leader with a Twist BYJU'S, a household name in India, is the country's leading ed-tech company. Founded in 2011, it offers personalized online learning programs for K-12 students and competitive exam prep for aspirants of II

- Indian startups expect $8-12 billion funding this year, spurring economic growth. - PocketFM secures $103M, Avanse Financial Services bags $120M. - Zypp Electric gets $14M from ENEOS, Nazara buys Nextwave for INR 21.6 crore. - Dvara KGFS gets $1